Since the 1980s, the growth of a diverse population and bustling retail establishments on Devon Avenue on Chicago’s north side has created a reputation for the neighborhood as an international marketplace. Yet, its very diversity has posed one of the greatest challenges in bringing the community together to chart a clear and unified path to greater economic progress. A once-vibrant neighborhood is in danger of sliding into disrepair, and of driving away the very shoppers and businesses and residents who sustain it. Recognizing the gravity of the situation, SAAPRI undertook a project in 2007 to create a long-term plan for the economic development of the neighborhood. Their input was sought in a variety of ways, including one-on-one interviews and focus group discussions. These conversations became the cornerstone of the plan to build consensus and commitment for revitalizing the Devon area.